Begin your day by connecting with fellow marketers and exploring exhibitor offerings at the Business Design Centre.

Join us as we officially kick off day two of Performance Marketing Unlocked 2025 with a warm welcome from our event chair. Get an overview of the day ahead and insights into what’s in store!

Join Dr. Grace Kite, esteemed economist and founder of Magic Numbers, as she shares groundbreaking insights into the evolving landscape of performance marketing. Expect data-driven strategies and expert analysis to help you navigate the future with confidence.

Join Reem Makari, News Reporter at Performance Marketing World, as she sits down with Jordan Schwarzenberger, CEO of Sidemen, for an insightful fireside chat. Expect an engaging discussion on brand-building, digital influence, and the evolving creator economy.

More information will be available next week—check back soon for updates!

Fuel up with coffee and engage in lively conversations to spark new connections and ideas.

Kick off the afternoon sessions with insights from our stage chairs:

• AI, Tech & Data Stage: Joseph Arthur, Multimedia Editor at Performance Marketing World
• Paid Media Stage: Robin Langford, Editor at Performance Marketing World
• Culture Stage: Reem Makari, News Reporter at Performance Marketing World
• Influencers, Partners & Affiliates Stage: Natasha Phillips, Founder + Director, Great Things
• eCommerce Stage: Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe

It’s never been harder for brands to forge a clear path through the complexities of modern marketing—understanding your audience and configuring the optimal mix of channels, communication strategies and technology to engage them takes time, effort, lots of data, people and budget. At least it used to.

Join Brave Bison to discover how performance marketers are using AI to bridge the gap between meticulous strategic planning and the need for rapid, data-driven decision-making. Learn how you can use AI to:

• Surface actionable audience insights for faster, smarter decisions
• Prioritise marketing objectives to maximise your budget's impact
• Test and refine strategic approaches and creative ideas at lightning speed
• Achieve better results—faster, more affordably, and with greater confidence
  

Tracking customer journeys across multiple channels and devices remains one of the most significant challenges in performance marketing. This talk will explore how to overcome the complexities of cross-channel attribution, ensuring you can accurately map interactions, understand customer behaviour, and optimise your campaigns. From fragmented data sources to evolving privacy regulations, discover strategies to unlock a clear view of your audience’s path to purchase.

•  Understanding the challenges of fragmented customer journeys.
•  Navigating data privacy regulations and their impact on attribution.
• Tools and strategies for tracking multi-device and cross-platform interactions.
• Using AI and machine learning to improve attribution accuracy.
• How to integrate offline and online channels into your attribution models.
• Best practices for optimising campaigns based on cross-channel insights.

Join our expert panel as we dissect the explosive rise of CTV and how it is transforming the performance marketing landscape. With over 19 million UK households now equipped with at least one CTV device, the shift to streaming is creating unprecedented opportunities to connect with highly engaged audiences.

• 80% of UK homes stream content weekly. How is CTV viewership reshaping the media landscape, redefining consumer behaviour, and presenting new marketing possibilities?
• Learn how CTV’s advanced targeting capabilities enable brands to reach relevant audiences with pinpoint accuracy across every stage of the marketing funnel.
• Discover the latest CTV measurement tools – from tracking conversions to measuring offline actions like in-store visits
• Dive into the techniques proven to boost engagement and drive consumer action

Brands are increasingly relying on affiliate marketing for greater control and precision in their performance strategies. This panel will discuss how affiliates deliver clear, measurable results, helping brands overcome the unpredictability of other channels. We’ll explore the key challenges brands face, such as fraud management and partner alignment, and the innovative solutions they have developed to optimise affiliate programs for sustainable growth and success.

• Why affiliate marketing offers unmatched control and transparency.
• Tackling challenges like fraud and partner misalignment.
• Optimising affiliate strategies for scalable, measurable growth.

Moderator: Anna Vassilissin, Director Customer Success, Partnerize

More information will be available next week—check back soon for updates!

The search landscape is undergoing a profound transformation, with AI-generated results and zero-click searches reshaping the way people interact with brands on this channel.  

In 2024, nearly 60% of Google searches ended without a click, with users finding instant answers directly on the search results page. This shift has major implications for brands and marketers, as traditional traffic-driving strategies are no longer sufficient. It's time to examine how search is evolving and rethink our approach.   

We identified key opinion leaders in search marketing and analysed their publications on social channels, specialised media, and forums to uncover their views on the future of search and how they are adapting to this changing landscape. 

We'll explore how societal, technological, economic, environmental, and political factors are shaping the future of search, and what it means for you as a marketer.

• How Google is evolving 
  
  

• What are the challenges facing the search marketing industry 
  
  

• How to adapt to continue delivering value 
  

• What to prioritise in such an uncertain time

We're finalising the details for this session. More information will be available shortly.

This talk is aimed at exploring how to create effective marketing communications by understanding human factors. No matter the channel, the fundamental human element stays constant. It’s crucial to tap into our audience's inherent behaviours and tendencies. We’ll discuss the model and practical methods for testing human factors to drive impactful results.

More information will be available next week—check back soon for updates!

For e-commerce brands, building a community is more than just fostering engagement—it’s a powerful strategy to boost sales and drive long-term customer loyalty. In this fireside chat, we’ll explore how successful e-commerce brands are creating vibrant, loyal communities that enhance customer retention, increase engagement, and directly impact revenue. Discover how cultivating brand advocates can transform your e-commerce business and improve performance metrics across the board.

• Proven strategies for building and nurturing a community around your e-commerce brand.
• How community-driven engagement leads to higher conversion rates and customer retention.
• The measurable impact of strong brand communities on business growth and performance.

We're finalising the details for this session. More information will be available shortly.

Discover how Connected TV (CTV) is transforming performance marketing by blending storytelling with data-driven precision. This session will explore real-world case studies showcasing how brands are leveraging CTV to engage audiences and drive measurable results.

Gen Z is rewriting the marketing playbook. Born digital, this savvy generation demands authenticity, personalisation, and purpose-driven messaging. Join us for a fireside chat that unravels the secrets to connecting with Gen Z and driving conversions.

- Hyper-Curated Experiences: Discover why 76% of Gen Z want brands to tailor their messages.

- Mobile-First Storytelling: Learn how to captivate Gen Z with short-form video and interactive content.

- Conversions Through Connection: Understand why influencer partnerships and user-generated content are key to driving sales.

- Storytelling that Resonates: Explore how authentic storytelling can build trust and loyalty with this demanding demographic.

Discover how to conquer new markets with a winning cross-border marketing strategy. Learn how to leverage technology, optimise your digital presence, and drive conversions globally.

• Master the Digital Landscape: Understand the nuances of global online marketplaces, search engine algorithms, and social media platforms
• Build a Global Brand Identity: Develop a cohesive brand message that resonates with diverse audiences, considering cultural differences and preferences
• Optimise for Local Search: Implement strategies to rank high in local search results, ensuring your business appears prominently to potential customers in target regions
• Leverage Social Media for Global Engagement: Utilise social media platforms to connect with customers worldwide, build brand loyalty, and drive traffic to your website

Enjoy a delicious meal while networking with fellow attendees.

We're finalising the details for this session. More information will be available shortly.

In today’s fast-evolving digital landscape, relying on a single paid media channel or strategy is no longer enough to stay competitive. To unlock sustainable growth, brands must diversify their paid media efforts and embrace innovative approaches that reach audiences across platforms. This fireside chat will delve into how performance marketers can drive better results by expanding beyond traditional tactics and exploring new channels, formats, and technologies.

• Breaking Free from Channel Dependency: Explore how brands can reduce reliance on a single platform by leveraging a broader media mix
• Innovative Campaign Strategies: Discover how to push the boundaries with creative formats such as dynamic ads, interactive experiences, and AI-driven campaigns to capture attention and drive higher engagement
• Testing and Optimising Across Channels: Learn how to experiment with new paid media avenues, from social commerce to video ads, and measure their impact across the funnel with multi-channel attribution
• Resilience Through Diversification: Understand how spreading your media spend across a range of channels can make your brand more adaptable to market shifts and algorithm changes, driving better ROI and long-term growth
• Data-Driven Innovation: Use data to identify emerging trends, test new approaches, and refine your strategy to stay ahead of competitors in established and new markets

Mobile gaming is exploding, and brands that tap into this world stand to win. Join us for a deep dive into bold strategies to elevate your brand in the gaming space—integrating products into gameplay, launching virtual pop-up shops, gamified shopping, and forging strategic sponsorships. Discover how to drive engagement, boost monetisation, and stay ahead of future trends in this rapidly evolving landscape.

As social media channels multiply and the boundaries between entertainment and marketing continue to blur, creators are taking centre stage in driving social strategy. In this session, we’ll analyse the evolving role of creators, how they shape brand narratives, and why their influence is reshaping the landscape of performance marketing. Discover how brands can collaborate with creators to produce engaging content, align with audience preferences, and achieve measurable results in this new era of marketing.

• The rise of creators as key drivers of social strategy.
• Blurred lines between content, entertainment, and marketing.
• Best practices for brand-creator collaborations.
• How to measure success in creator-led campaigns.

The days of one-channel marketing are over. With consumers scattered across multiple platforms, diversification is no longer a luxury—it's a necessity. Join our panel of experts as they break down why, when, and how to diversify your performance marketing channels for greater results.

• Reach More, Spend Less: Discover how a multi-channel approach can increase conversions by 300% while optimising your budget
• Know When to Expand: Understand the signs that it's time to diversify your marketing mix based on consumer behaviour and ROI
• Cost-Efficient Tactics: Learn strategies to allocate budget smartly and leverage emerging platforms for maximum impact
• Real-World Success Stories: Hear from brands that have successfully diversified their channels and achieved measurable gains

Join industry experts as they explore how Generative AI and data-driven strategies are transforming the consumer journey. This discussion will uncover practical applications, challenges, and future opportunities for brands looking to create more personalised, seamless experiences.

In today’s fast-evolving digital landscape, relying on a single paid media channel or strategy is no longer enough to stay competitive. To unlock sustainable growth, brands must diversify their paid media efforts and embrace innovative approaches that reach audiences across platforms. This fireside chat will delve into how performance marketers can drive better results by expanding beyond traditional tactics and exploring new channels, formats, and technologies.

• Breaking Free from Channel Dependency: Explore how brands can reduce reliance on a single platform by leveraging a broader media mix
• Innovative Campaign Strategies: Discover how to push the boundaries with creative formats such as dynamic ads, interactive experiences, and AI-driven campaigns to capture attention and drive higher engagement
• Testing and Optimising Across Channels: Learn how to experiment with new paid media avenues, from social commerce to video ads, and measure their impact across the funnel with multi-channel attribution
• Resilience Through Diversification: Understand how spreading your media spend across a range of channels can make your brand more adaptable to market shifts and algorithm changes, driving better ROI and long-term growth
• Data-Driven Innovation: Use data to identify emerging trends, test new approaches, and refine your strategy to stay ahead of competitors in established and new markets

This session delves into the fascinating, cyclical relationship between humans and sound. We’ll begin by uncovering how sound impacts us psychoacoustically, blending physiology—how our bodies receive sound—and psychology—how our brains interpret it. Drawing on compelling studies, we’ll explore how sound profoundly shapes emotions and behaviours.

Next, we’ll flip the perspective and examine how humans influence sound through culture, from music to audio-centric media like podcasts, audiobooks, and voice technology. This exploration will illuminate why audio has emerged as such a powerful channel for performance marketing.

To bring these ideas to life, the session will include live audio demonstrations, allowing the audience to feel the real-time impact of sound. This primer sets the stage for a deeper discussion on audio’s unique role in driving performance.

In today’s digital landscape, User-Generated Content (UGC) and Employee-Generated Content (EGC) offer unmatched authenticity for brands, helping build trust and engagement. This session will dive into strategies for encouraging and managing UGC and EGC to create compelling brand stories that resonate with audiences. Learn how performance marketers can tap into these organic content streams, maintain quality control, and leverage them for better results in campaigns.

• Encouraging authentic UGC and EGC
• Managing content for quality and brand alignment
• Leveraging UGC/EGC to drive campaign performance

As artificial intelligence continues to evolve, how is it impacting both productivity and creativity in marketing? This session will explore the opportunities and challenges AI presents, helping brands strike the right balance between automation and human ingenuity.

Mobile marketing has rapidly evolved into a cornerstone for performance marketers looking to drive meaningful engagement, activation, and conversions. With mobile devices accounting for over 70% of digital media time and users engaging with brands across apps, mobile web, and social platforms, mastering mobile marketing is crucial for success in today’s landscape.

This session will delve into the powerful strategies and tools top performance marketers are leveraging to capitalise on mobile’s unique capabilities. We’ll explore how personalised messaging, geolocation, and mobile-first creative are being used to capture attention and engage users at scale. Attendees will also learn how in-app marketing, SMS campaigns, and mobile wallets are creating seamless activation paths, turning leads into customers.

• Maximising Mobile Engagement: How brands are using push notifications, in-app ads, and social media integrations to create compelling, on-the-go experiences that boost engagement
• Activation Techniques: Learn how performance marketers are driving users through the funnel with mobile touchpoints that trigger actions, from downloading apps to making purchases
• Optimising for Mobile Conversions: Understand how to reduce friction in mobile experiences, such as streamlining checkout processes, optimising landing pages for mobile, and implementing mobile commerce solutions
• Advanced Mobile Targeting: Explore how to use location-based targeting, behavioural segmentation, and dynamic creative to reach users at the right time and place, with the right message

As audio continues to surge as a key marketing channel, performance marketers are starting to recognise its untapped potential. Yet, despite its rapid growth, investment in audio marketing remains low. This panel will explore the real proposition for performance marketing and how to measure its impact effectively. Industry experts will dive deep into innovations in audio measurement, from tracking traditional KPIs like impressions and reach to measuring brand lift and offline conversions. We'll also discuss why now is the perfect time to invest in this fast-growing, underutilised channel and how to optimise audio campaigns for maximum impact.

• The Untapped Potential: Why audio marketing remains underutilised and how it can drive performance
• Unique Measurement Challenges: Navigating the complexities of tracking digital audio campaigns
• Innovations in Audio Metrics: From brand lift to offline conversion tracking, discover the latest advancements
• Key Audio KPIs: Understanding impressions, reach, frequency, and completion rates for deeper insights

For all the talk of a branding renaissance in adland, the latest AA/ WARC figures show that UK advertisers invested record amounts in short term sales channels such as search, social and e-commerce during peak season 2024. So where should your priorities lie for 2025? 

With the boardroom demanding greater accountability from marketing spend – and with more customer touchpoints than ever before – even creative and brand marketers having to adopt a performance mindset. But is the need to ‘measure everything’ hampering truly effective creative ideas that drive long term sales, but don’t get the credit?

In this debate we will discuss: 

• Does branding have an attribution problem in a data driven world?

• Is the traditional concept of a marketing funnel out of date?

• Is ‘performance marketing’ a problematic term?

• Are there dangers in relying too heavily on data over experience? 

• Where should you be investing for a truly golden quarter in 2025? 

In this lively debate we look at the shifting dynamics between brand and performance marketing to see where your e-commerce budgets should be shifting in 2025. 

Take a break, grab a coffee, and continue the conversation with peers.

(featuring PMW 100 Powerlist winners and  30 Under 30 winners)

The performance marketing industry is constantly evolving, yet a generational divide persists. This panel brings together seasoned experts from the PMW Powerlist and rising talents from the PMW 30 Under 30 to explore how different generations can learn from each other. By bridging this gap, teams can build more innovative, adaptable, and future-proof marketing strategies.

• The Generational Divide in Performance Marketing: Understanding the differences in how older and younger professionals approach the industry and why this gap exists.
• Social Media & Platform Fluency: How Gen Z and Millennials leverage real-time engagement, virality, and creator-driven content on TikTok, Instagram, and YouTube—and what older generations can learn from this.
• The Power of Nostalgia & Evergreen Strategies: How seasoned marketers use nostalgia-driven marketing and long-standing principles to foster community and loyalty—insights that younger marketers can integrate into their approach.
• The Evolution of Consumer Behaviour: What different generations understand about shifting consumer expectations, from traditional advertising to the rise of authenticity and community-driven marketing.
• Collaboration for Future Growth: How cross-generational teams can work together, combining innovative digital strategies with time-tested marketing fundamentals to drive success.

As Performance Marketing Unlocked 2025 comes to a close, our hosts will reflect on the key insights, trends, and takeaways from the event. Join us for a final word of thanks and a look ahead at the future of performance marketing.