Ian Gibbs

With twenty years experience in media and marketing measurement Ian Gibbs divides his time between the DMA as their Director of Insight and Planning, JICMAIL as their Director of Data Leadership and Learning, and a diverse range of independent clients. Ian is the chief architect of the DMA's Effectiveness Databank - an advertising effectiveness database of over fifteen hundred campaigns,  and he regularly speaks at industry events and publishes work on the value of measurement, creativity and customer engagement.