Ellie Abbott

Ellie is the Head of Performance Marketing at Wild, one of the fastest-growing consumer businesses of the last five years. She leads a dynamic in-house team of media buyers and content creators working to inspire customers to eliminate single-use plastic from their bathrooms. She is passionate about a test-and-learn approach and cultivates a growth-hacking culture within her team—exploring creative strategies, new platforms, and emerging AI capabilities to drive scalable growth.