Lavinia Fanti

Lav is a digital marketing expert with over seven years of experience driving digital growth in the Beauty industry. As Head of Performance Marketing at The Beauty Crop, she has focussed on revenue growth from both D2C and TikTok Shop across UK, US and EMEA markets. With expertise in paid social, PPC, influencers, and CRM, Lav leads the team crafting innovative strategies to expand and grow.