Mollie Ellerton

Mollie is Head of SEO at Hookflash, an award-winning digital optimisation agency that helps brands get the most from their website through analytics, SEO and website experimentation. Mollie brings together specialists in Content, Technical and Local SEO, working closely with external media agencies and internal teams to deliver success. She is passionate about driving results, including incrementality tests, and talking about “search everywhere” – YouTube, TikTok and LLMs, in addition to the main search engines. Mollie has been named in Campaign’s Faces to Watch as well as Performance Marketing World’s 30 under 30, recognising the impact she’s made across clients and within the agency.