2025 Agenda - Day One, 4 March
09:40 - 10:20
Opening Keynote Speech - The Long and Short of it: A Performance Perspective
Main Stage
Main Stage
10:20 - 10:50
Keynote Fireside Chat - The luxe Collective Journey to High-Growth Success
Main Stage
Main Stage
Speaker:
12:05 - 12:35
Keynote Panel Discussion: 2025 Performance Marketing Vision: Navigating the Future of Growth
Main Stage
Join this forward-thinking keynote panel as industry trailblazers from leading brands and agencies share their bold visions for performance marketing in 2025. Explore how they’re tackling the biggest challenges—such as evolving privacy regulations, increased competition, and tech advancements—and learn how they are setting strategic priorities for growth. From future trends and measurement innovations to talent development, this discussion will set the tone for the next era of marketing, offering invaluable insights to keep your business ahead.
- Adapting to 2025’s challenges and opportunities
- Future trends shaping performance marketing
- Evolving strategies for measurement
- Developing the talent and skills needed for the future
Main Stage
11:45 - 12:25
Panel Discussion: Future-Proof Your Team - The Essential Skills for Tomorrow's Performance Marketers
Culture Stage
The digital landscape is evolving rapidly. Are your team's skills ready for the future? Join our expert panel as we explore the essential skills that will define success in tomorrow's performance marketing landscape.
- Building an AI powered team/ Upskilling for success: how to train your team and new applicants to learn how to use AI and gain those skills early in their careers
- Data-Driven Decision Making: Understand the importance of data interpretation and analytical thinking for driving insights and optimising campaigns
- Fostering a Culture of Creativity: Putting more trust into perspectives from younger members of the team that are more fluent across social media. Taking more of a lead on campaigns and using that knowledge to build authentic connections with audiences
- Navigating Privacy Challenges: Learn how to equip your team with the skills to thrive in a privacy-focused landscape using first-party data and other innovative strategies
- Upskilling for Success: Discover the essential skills that will position your team for long-term success in performance marketing
Culture Stage
12:35 - 13:00
Sponsored Talk
Main Stage
Main Stage
12:25 - 13:00
Interactive Panel Discussion: Ageism: A Hidden Cost to Performance Marketing
Culture Stage
Ageism remains a pervasive issue in the workplace, and marketing is no exception. Young marketers often struggle to overcome perceptions of inexperience, while mid-career professionals increasingly face age-related discrimination, sometimes driven by budgetary pressures. The consequences of ageism are far-reaching, impacting team dynamics, career development, and overall business outcomes.
This session will explore how ageism manifests at both ends of the career spectrum, with a special focus on what’s fuelling ageism towards professionals over 40, and why so many are leaving the industry.
- Fostering age-inclusive cultures: How can companies balance experience with innovation, reducing age-related biases?
- Mentorship and reverse mentoring: Encouraging intergenerational knowledge exchange to enhance skill development and creativity
- Upskilling and retaining mid-career professionals: Offering training and support to keep seasoned employees relevant in an era of cost-cutting
- Understanding budget-driven ageism: Examining how cost-saving measures may be contributing to the marginalisation of older professionals
- The business impact of ageism: Exploring how age-based discrimination affects morale, engagement, and company reputation
Culture Stage
14:00 - 14:05
Chair's opening remarks
Paid Media Stage eCommerce Stage AI, Tech & Data Stage Influencers, Partners and Affiliates Stage Culture Stage
Stage 1: AI, Tech and Data Stage
Stage 2: Paid Media Stage
Stage 3: Culture Stage
Stage 4: Influencers, Partners, and Affiliates Stage - Scott Gurthie, Director General, IMTB
Stage 5: Ecommerce Stage
Paid Media Stage eCommerce Stage AI, Tech & Data Stage Culture Stage Influencers, Partner's and Affiliates Stage
Speaker:
14:05 - 14:35
Panel Discussion - AI: The New Efficiency Engine for Performance
AI, Tech & Data Stage
AI is rapidly transforming the landscape of performance marketing, offering unprecedented opportunities to drive efficiency and optimise results. From automating routine tasks to delivering actionable insights, AI is empowering marketers to make smarter, data-driven decisions, ultimately improving campaign success and ROI.
This panel discussion will explore the real-world applications of AI in performance marketing into the tangible ways in which AI is driving efficiencies in performance marketing, with experts sharing their real-world experiences and best practices. Topics to be discussed include:
- The role of Generative AI (Gen AI) in performance marketing: How Gen AI is revolutionising content creation, personalisation, and audience targeting.
- Leveraging digital twins for optimisation: Using AI-generated simulations to test and refine marketing strategies in real-time.
- Precision targeting through AI-generated audiences: Targeting highly specific customer segments with unparalleled accuracy.
- Social media monitoring and sentiment analysis: Utilising AI to track brand mentions, identify trends, and measure customer sentiment.
- Extracting more value from first-party data: Applying AI to uncover hidden insights and optimise customer journeys with deeper engagement.
- The future of AI in performance marketing: Exploring emerging AI trends and their potential to further transform the performance marketing landscape
AI, Tech & Data Stage
Sponsored by:
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14:05 - 14:35
Panel Discussion
Paid Media Stage
Paid Media Stage
Sponsored by:
14:05 - 14:25
Fireside Chat: Embracing True Cultural Integration
Culture Stage
Marketing often fixates on youth and fleeting trends, but genuine cultural integration demands a deeper understanding. This fireside chat explores how brands can move beyond simply jumping on TikTok trends to truly embrace their authentic identity. by engaging with the full spectrum of culture - its history, context and layers- brands can provide real value to subcultures and their surrounding fandoms. Join Perla Bloom, to discover how this approach fosters meaningful connections and lasting impact in an increasingly saturated digital landscape.
Culture Stage
14:05 - 14:45
Panel Discussion: Influencer Impact: Turning Partnerships into Performance
Influencers, Partners and Affiliates Stage
Influencer marketing is more than just a trend—it's a powerful tool, but many brands still struggle to unlock its full potential. In this dynamic panel, we’ll cut through the noise and dive into strategies that work. From choosing the right influencers to tracking the metrics that really matter, we’ll show you how to turn influencer partnerships into genuine business drivers.
You’ll walk away with actionable insights on how to:
- Pick the perfect influencers: Learn how to find influencers that truly align with your brand and audience
- Measure what matters: Ditch vanity metrics and discover smarter ways to track engagement, conversions, and brand sentiment
- Build authentic relationships: Explore how to foster real, lasting connections between influencers and their followers for greater impact
- Maximise ROI: Get practical tips for boosting the performance of your influencer campaigns
Influencers, Partners, and Affiliates Stage
14:05 - 14:45
Panel Discussion: Retail Media – The Big Poach
eCommerce Stage
Retailers are making a strategic play for dominance in the retail media landscape, poaching top talent from the programmatic world to fuel their ambitions. But as competition heats up and new players flood the space, the question looms: can retail media truly live up to its promise? With high stakes and an increasingly crowded landscape, brands are left to navigate a maze of opportunities and challenges.
- The rise of retail media: Understanding the factors driving the growth of this channel and its impact on the marketing landscape
- The role of first-party data: Exploring the value of high-quality customer data in retail media campaigns
- Closed-loop attribution: Discussing the benefits of measuring the direct impact of retail media investments
- Navigating the retail media landscape: Understanding the challenges and opportunities for brands looking to invest in this channel
- The importance of scale and targeting precision: Examining the factors that contribute to the success of retail media campaigns
- The future of retail media: Exploring potential trends and developments in this rapidly evolving space
Ecommerce Stage
Sponsored by:
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14:30 - 15:00
Fireside Chat: Standing Out by Speaking Up: CSR Lessons from the Israel/Palestine Issue
Culture Stage
Culture Stage
Speaker:
14:45 - 15:15
Fireside Chat: Unlocking Retailer Data: Breaking Down the new Walled Gardens
eCommerce Stage
As retailers build their own data walled gardens, accessing valuable customer insights has become one of the toughest challenges for performance marketers. In this session, we’ll uncover strategies to break through these barriers, empowering you to tap into actionable, first-party data that fuels targeted campaigns and maximises ROI.
We’ll dive into the changing landscape of retail media networks, exploring how to:
- Unlock Hidden Data: Leverage innovative partnerships, data-sharing agreements, and API integrations to access retailer data
- Enhance Targeting Precision: Combine retailer data with your own first-party data to build more complete customer profiles
- Maximise Collaboration: Navigate the complexities of working within retailer ecosystems while maintaining control over your own data
- Harness AI and Machine Learning: Supercharge your campaigns by integrating AI to predict customer behaviour and optimise spend
eCommerce Stage
15:00 - 15:40
AI-Powered Performance Marketing: Real-World Examples
AI, Tech & Data Stage
Join us for a fast-paced demonstration showcasing how AI is revolutionising performance marketing campaigns. Discover three practical examples of AI in action.
AI, Tech and Data Stage
Speaker:
15:00 - 15:40
Max ROI: 3 Fast-Paced Case Studies in Paid Media Mastery
Paid Media Stage
In this high-energy session, we’ll dive into three real-world case studies that reveal how top brands maximised ROI through strategic use of paid media channels like paid social and paid search. Discover the winning strategies behind these success stories, from hyper-optimised keyword targeting and dynamic product ads (DPA) to AI-powered campaigns that deliver full-funnel marketing excellence.
We’ll unpack the tools, tactics, and innovations that drove outstanding results, including:
- Paid Social Mastery: How brands used advanced audience targeting, creative optimisation, and AI-driven bidding strategies to drive higher conversions and engagement
- Paid Search Optimisation: Leveraging precision keyword targeting, smart bidding, and ad extensions to dominate SERPs and boost return on ad spend (ROAS)
- Full-Funnel Strategies: How brands built seamless, integrated campaigns to nurture leads and convert customers across the entire marketing funnel
Paid Media Stage
Sponsored by:
15:05 - 15:35
Debate: Building the Ideal Performance Marketing Team: In-House, Outsourced, or Hybrid
Culture Stage
In this lively debate, an agency and a brand will go head-to-head to argue which is the best performance marketing model: in-house, outsourced, or hybrid. Each side will present their case, with the brand advocating for in-housing, citing control and alignment with company goals, while the agency champions outsourcing for flexibility, expertise, and scalability. The hybrid approach will be discussed as a compromise, but which side will make the most compelling case?
Key Debate Points:
- In-house vs. Outsourced: Which model offers better control, cost-efficiency, and results
- Aligning Models with Business Goals: How do different structures fit into varying stages of company growth
- C-Suite Buy-In: How to present and defend your chosen model to leadership
- ROI and Cost Management: Which approach is truly the most cost-effective
- Team Evolution: How each model adapts as your performance marketing needs evolve
Culture Stage
15:10 - 15:40
Fireside chat Micro-Influencer Mastery: Amplifying Results with Niche Creators
AI, Tech & Data Stage
Micro/nano influencers are rewriting the rules of influencer marketing, offering brands unmatched access to hyper-targeted, highly engaged audiences. In this session, we’ll explore why partnering with niche creators is your secret weapon for driving real results.
- The Power of Niche: How micro-influencers connect brands with loyal, high-impact audiences
- Authenticity First: Building genuine, long-term relationships that feel real—because they are
- Performance Metrics That Matter: Beyond vanity numbers—learn how to track engagement, conversions, and brand sentiment
- Micro vs. Macro: Why smaller influencers can deliver bigger returns than their superstar counterparts
- Executing with Precision: Essential tips for running killer micro-influencer campaigns that hit the mark
AI, Tech & Data Stage
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15:20 - 15:40
Sponsor Slot
eCommerce Stage
eCommerce Stage
16:10 - 16:30
Fireside Chat: Cracking the GEN Z Code – The New Rules of Performance Marketing
Influencers, Partners and Affiliates Stage
Gen Z is rewriting the marketing playbook. Born digital, this savvy generation demands authenticity, personalisation, and purpose-driven messaging. Join us for a fireside chat that unravels the secrets to connecting with Gen Z and driving conversions.
- Hyper-Curated Experiences: Discover why 76% of Gen Z want brands to tailor their messages
- Mobile-First Storytelling: Learn how to captivate Gen Z with short-form video and interactive content
- Conversions Through Connection: Understand why influencer partnerships and user-generated content are key to driving sales
- Storytelling that Resonates: Explore how authentic storytelling can build trust and loyalty with this demanding demographic
Influencers, Partners and Affiliates Stage
16:10 - 16:30
Taming the Algorithm: Staying in Control in a Walled Garden World
eCommerce Stage
As algorithms dominate more of the digital landscape, marketers are faced with the challenge of staying in control while major platforms (walled gardens) increasingly dictate terms. This session will explore how performance marketers can navigate, optimise, and maintain control over their campaigns. Learn strategies to tame the algorithm, ensure visibility, and protect your marketing autonomy in an ecosystem built by data giants.
- Strategies to maintain control over campaign performance and measurement
- Navigating platform-driven algorithms while protecting your data
- Best practices for optimising campaigns across both closed and open platforms
eCommerce Stage
16:30 - 17:00
Debate: Ethical AI in Performance Marketing - Building Trust and Avoiding Pitfalls
AI, Tech & Data Stage
As AI transforms performance marketing, ensuring its ethical use has become crucial. Consumers demand responsible AI usage, and any misstep can lead to serious reputational and legal risks. This fireside chat will examine the ethical challenges in AI-driven marketing and offer strategies for fostering consumer trust while avoiding common pitfalls. Key discussion points include:
- Principles of fairness, transparency, and accountability: How to apply core ethical standards to ensure AI is used responsibly in marketing.
- Risks of unethical AI practices: The potential dangers of bias, discrimination, and privacy violations, and their impact on brand trust.
- Implementing ethical AI: Best practices for responsible AI integration, ensuring compliance, and avoiding common pitfalls.
- Building consumer trust: How brands can demonstrate transparency and accountability in AI-driven marketing to foster long-term loyalty.
AI, Tech and Data Stage
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