This thought-provoking session will challenge you to rethink your approach to measuring success and equip you with the tools to make data-driven decisions that contribute to the overall health and longevity of your business. Join us for a fireside chat that challenges the conventional wisdom of measuring business success solely by ROI and revenue. Discover:

• The True Essence of Business Value: Explore the broader dimensions of business success beyond financial metrics, including customer satisfaction, brand reputation, and long-term sustainability.
• The Limitations of ROI: Understand the pitfalls of over-reliance on ROI as a sole measure of performance and explore alternative metrics that provide a more holistic view.
• Measuring Success Beyond the Bottom Line: Discover innovative ways to measure the impact of marketing efforts on key business objectives such as customer loyalty, market share, and brand awareness.
• The Importance of Qualitative Metrics: Explore the value of qualitative metrics in assessing the effectiveness of marketing campaigns and driving long-term business growth

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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Fuel up with coffee and engage in lively conversations to spark new connections and ideas

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Join this forward-thinking keynote panel as industry trailblazers from leading brands and agencies share their bold visions for performance marketing in 2025. Explore how they’re tackling the biggest challenges—such as evolving privacy regulations, increased competition, and tech advancements—and learn how they are setting strategic priorities for growth. From future trends and measurement innovations to talent development, this discussion will set the tone for the next era of marketing, offering invaluable insights to keep your business ahead.

• Adapting to 2025’s challenges and opportunities
• Future trends shaping performance marketing
• Evolving strategies for measurement 
• Developing the talent and skills needed for the future

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The digital landscape is evolving rapidly. Are your team's skills ready for the future? Join our expert panel as we explore the essential skills that will define success in tomorrow's performance marketing landscape

• Building an AI-Powered Team: Discover how to leverage AI and automation to enhance your team's capabilities and efficiency.
• Data-Driven Decision Making: Understand the importance of data interpretation and analytical thinking for driving insights and optimising campaigns.
• Fostering a Culture of Creativity: Explore how to create a team environment that fosters innovation and effective campaign development.
• Navigating Privacy Challenges: Learn how to equip your team with the skills to thrive in a privacy-focused landscape using first-party data and other innovative strategies.
• Upskilling for Success: Discover the essential skills that will position your team for long-term success in performance marketing.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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AI is rapidly transforming the landscape of performance marketing, offering unprecedented opportunities to drive efficiency and optimise results. From automating routine tasks to delivering actionable insights, AI is empowering marketers to make smarter, data-driven decisions, ultimately improving campaign success and ROI.

This panel discussion will explore the real-world applications of AI in performance marketing into the tangible ways in which AI is driving efficiencies in performance marketing, with experts sharing their real-world experiences and best practices. Topics to be discussed include:

• The role of Generative AI (Gen AI) in performance marketing: How Gen AI is revolutionising content creation, personalisation, and audience targeting.
• Leveraging digital twins for optimisation: Using AI-generated simulations to test and refine marketing strategies in real-time.
• Precision targeting through AI-generated audiences: Targeting highly specific customer segments with unparalleled accuracy.
• Social media monitoring and sentiment analysis: Utilising AI to track brand mentions, identify trends, and measure customer sentiment.
• Extracting more value from first-party data: Applying AI to uncover hidden insights and optimise customer journeys with deeper engagement.
• The future of AI in performance marketing: Exploring emerging AI trends and their potential to further transform the performance marketing landscape

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The search landscape is undergoing a profound transformation, with zero-click searches becoming the norm. In 2024, nearly 60% of Google searches end without a click, as users find instant answers directly on the search results page. This shift has major implications for brands, as traditional traffic-driving strategies are no longer sufficient.

In this panel, we'll explore the challenges and opportunities presented by this evolving search ecosystem:

• Navigating the Zero-Click Era: How can brands stay visible when users never click through? With more searches ending on the results page, staying competitive requires new tactics.
• Adapting to a Click-Free World: As fewer clicks drive visitors to websites, how should brands adjust their strategies to thrive in this environment?
• Voice and AI Dominance: With over 50% of searches now voice-based, brands must optimise for conversational queries and AI-powered results.
• Understanding User Intent and Predictive Analytics: Going beyond keywords to anticipate user needs and behaviours in a more complex search landscape.
• Contextual Filtering: How to ensure your brand is seen in the most relevant moments, especially in a world where zero-click searches dominate.

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Join us for a fireside chat exploring the critical role of leadership in fostering a positive and productive performance marketing culture that resonates with Gen Z employees. Discover how effective leadership can:

• Promote a Sense of Belonging: Create an inclusive environment where Gen Z performance marketers feel valued, respected, and empowered to contribute their unique perspectives and innovative ideas.
• Prioritise Well-being: Foster a culture that supports mental health, work-life balance, and overall well-being, leading to increased job satisfaction, higher productivity, and improved performance metrics.
• Nurture a Growth Mindset: Encourage continuous learning, development, and innovation, empowering Gen Z performance marketers to stay ahead of industry trends and achieve exceptional results.
• Build Trust and Transparency: Establish open communication channels, foster trust, and provide honest feedback to build strong relationships and a positive work environment that drives team cohesion and collaboration.
• Align Goals and Values: Clearly articulate company goals and values, ensuring that Gen Z performance marketers understand their role in contributing to the organisation's marketing success.
• Empower and Delegate: Trust and empower Gen Z performance marketers to take ownership of their work, delegate tasks effectively, and provide opportunities for growth and development, leading to increased efficiency and innovation.
• Balance Creativity and Results: Foster a culture that values both creative thinking and data-driven decision-making, empowering Gen Z performance marketers to develop innovative campaigns that deliver tangible results.

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Influencer marketing is more than just a trend—it's a powerful tool, but many brands still struggle to unlock its full potential. In this dynamic panel, we’ll cut through the noise and dive into strategies that work. From choosing the right influencers to tracking the metrics that really matter, we’ll show you how to turn influencer partnerships into genuine business drivers.

You’ll walk away with actionable insights on how to:

• Pick the perfect influencers: Learn how to find influencers that truly align with your brand and audience.
• Measure what matters: Ditch vanity metrics and discover smarter ways to track engagement, conversions, and brand sentiment.
• Build authentic relationships: Explore how to foster real, lasting connections between influencers and their followers for greater impact.
• Maximise ROI: Get practical tips for boosting the performance of your influencer campaigns.

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Retailers are making a strategic play for dominance in the retail media landscape, poaching top talent from the programmatic world to fuel their ambitions. But as competition heats up and new players flood the space, the question looms: can retail media truly live up to its promise? With high stakes and an increasingly crowded landscape, brands are left to navigate a maze of opportunities and challenges.

• The rise of retail media: Understanding the factors driving the growth of this channel and its impact on the marketing landscape.
• The role of first-party data: Exploring the value of high-quality customer data in retail media campaigns.
• Closed-loop attribution: Discussing the benefits of measuring the direct impact of retail media investments.
• Navigating the retail media landscape: Understanding the challenges and opportunities for brands looking to invest in this channel.
• The importance of scale and targeting precision: Examining the factors that contribute to the success of retail media campaigns.
• The future of retail media: Exploring potential trends and developments in this rapidly evolving space.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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Diversity and inclusivity are crucial to the success of performance marketing teams. This panel will explore how fostering diverse perspectives within your team leads to stronger, more innovative campaigns. From creating a more well-rounded workplace culture to seeing measurable improvements in campaign performance, attendees will learn why embracing diversity is a business imperative and how it can give brands a competitive edge.

• The direct impact of diverse teams on campaign creativity and performance.
• How inclusivity fosters innovation and problem-solving.
• Building a team culture that values and leverages diverse perspectives.
• Real-world examples of diversity-driven marketing success.
• Strategies for recruiting and retaining diverse talent in marketing teams.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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As retailers build their own data walled gardens, accessing valuable customer insights has become one of the toughest challenges for performance marketers. In this session, we’ll uncover strategies to break through these barriers, empowering you to tap into actionable, first-party data that fuels targeted campaigns and maximises ROI.

We’ll dive into the changing landscape of retail media networks, exploring how to:

• Unlock Hidden Data: Leverage innovative partnerships, data-sharing agreements, and API integrations to access retailer data.
• Enhance Targeting Precision: Combine retailer data with your own first-party data to build more complete customer profiles.
• Maximise Collaboration: Navigate the complexities of working within retailer ecosystems while maintaining control over your own data.
• Harness AI and Machine Learning: Supercharge your campaigns by integrating AI to predict customer behaviour and optimise spend

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In this lively debate, an agency and a brand will go head-to-head to argue which is the best performance marketing model: in-house, outsourced, or hybrid. Each side will present their case, with the brand advocating for in-housing, citing control and alignment with company goals, while the agency champions outsourcing for flexibility, expertise, and scalability. The hybrid approach will be discussed as a compromise, but which side will make the most compelling case?

Key Debate Points:

• In-house vs. Outsourced: Which model offers better control, cost-efficiency, and results?
• Aligning Models with Business Goals: How do different structures fit into varying stages of company growth?
• C-Suite Buy-In: How to present and defend your chosen model to leadership.
• ROI and Cost Management: Which approach is truly the most cost-effective?
• Team Evolution: How each model adapts as your performance marketing needs evolve.

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Join us for a fast-paced demonstration showcasing how AI is revolutionising performance marketing campaigns. Discover three practical examples of AI in action.

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In this high-energy session, we’ll dive into three real-world case studies that reveal how top brands maximised ROI through strategic use of paid media channels like paid social and paid search. Discover the winning strategies behind these success stories, from hyper-optimised keyword targeting and dynamic product ads (DPA) to AI-powered campaigns that deliver full-funnel marketing excellence.

We’ll unpack the tools, tactics, and innovations that drove outstanding results, including:

• Paid Social Mastery: How brands used advanced audience targeting, creative optimisation, and AI-driven bidding strategies to drive higher conversions and engagement.
• Paid Search Optimisation: Leveraging precision keyword targeting, smart bidding, and ad extensions to dominate SERPs and boost return on ad spend (ROAS).
• Full-Funnel Strategies: How brands built seamless, integrated campaigns to nurture leads and convert customers across the entire marketing funnel.

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In this fast-paced, interactive session, we’ll showcase three ecommerce brands that transformed their website conversions through innovative performance marketing strategies. From optimised landing pages and advanced A/B testing to dynamic retargeting and AI-powered personalisation, you’ll get an insider look at the tools and tactics that drove their success.

• Success Strategies: Learn the specific performance marketing approaches that turned traffic into high-converting customers.
• Solutions in Action: Explore real-world examples of how these brands leveraged data, personalisation, and full-funnel strategies to optimise website performance.
• Interactive Engagement: Audience participation is encouraged—ask questions, share your insights, and gain actionable tips you can apply to your own conversion strategy.

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Micro/nano influencers are rewriting the rules of influencer marketing, offering brands unmatched access to hyper-targeted, highly engaged audiences. In this session, we’ll explore why partnering with niche creators is your secret weapon for driving real results.

• The Power of Niche: How micro-influencers connect brands with loyal, high-impact audiences.
• Authenticity First: Building genuine, long-term relationships that feel real—because they are.
• Performance Metrics That Matter: Beyond vanity numbers—learn how to track engagement, conversions, and brand sentiment.
• Micro vs. Macro: Why smaller influencers can deliver bigger returns than their superstar counterparts.
• Executing with Precision: Essential tips for running killer micro-influencer campaigns that hit the mark.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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As consumer search behaviour shifts from traditional search engines to social platforms, brands must adapt or risk losing visibility. With nearly 40% of Gen Z turning to social media for answers, social search is redefining how consumers discover products and make decisions. This session will explore how brands can capitalise on the rise of social search by creating authentic, engaging content that connects with consumers at the top of the funnel.

• Harnessing Discovery: How to craft content that taps into social search’s unique, inspiration-led journey.
• Emotional Storytelling: Why building connections through storytelling is key to winning in social search.
• Cross-Platform Search Strategies: Adapting to new consumer behaviours and balancing social and traditional search approaches for maximum impact.
• Future Trends: The evolution of social search and its impact on advertising spend and search algorithms.

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Gen Z is rewriting the marketing playbook. Born digital, this savvy generation demands authenticity, personalisation, and purpose-driven messaging. Join us for a fireside chat that unravels the secrets to connecting with Gen Z and driving conversions.

• Hyper-Curated Experiences: Discover why 76% of Gen Z want brands to tailor their messages.
• Mobile-First Storytelling: Learn how to captivate Gen Z with short-form video and interactive content.
• Conversions Through Connection: Understand why influencer partnerships and user-generated content are key to driving sales.
• Storytelling that Resonates: Explore how authentic storytelling can build trust and loyalty with this demanding demographic.

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As AI transforms performance marketing, ensuring its ethical use has become crucial. Consumers demand responsible AI usage, and any misstep can lead to serious reputational and legal risks. This fireside chat will examine the ethical challenges in AI-driven marketing and offer strategies for fostering consumer trust while avoiding common pitfalls. Key discussion points include:

• Principles of fairness, transparency, and accountability: How to apply core ethical standards to ensure AI is used responsibly in marketing.
• Risks of unethical AI practices: The potential dangers of bias, discrimination, and privacy violations, and their impact on brand trust.
• Implementing ethical AI: Best practices for responsible AI integration, ensuring compliance, and avoiding common pitfalls.
• Building consumer trust: How brands can demonstrate transparency and accountability in AI-driven marketing to foster long-term loyalty.

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In this interactive debate, we will tackle one of the most pressing dilemmas for performance marketers: should you invest in the tightly controlled, data-rich environments of walled gardens like Google and Meta, or embrace the open web for greater reach and flexibility? Experts on both sides will argue the merits and drawbacks of each approach, from audience targeting and data transparency to scalability and costs.

You will hear sharp insights, real-world examples, and thought-provoking perspectives, with plenty of opportunity to engage - ask questions, share your thoughts, and participate in live polling to shape the conversation.

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Ever wondered what it’s really like to be an influencer? In this session, 2 top influencers will take you through a day in their life, sharing insights into what goes on behind the scenes. From growing their following to creating content, planning campaigns, and honouring brand partnerships, you'll get a first-hand look at what it takes to succeed in the influencer world. This session offers a real-world glimpse into the hard work, creativity, and business strategy behind influencer success!

 

• Building a Following: The daily strategies and efforts influencers use to grow and engage their audience.
• Content Creation: How influencers develop, shoot, and edit content to maintain authenticity while meeting brand standards.
• Crafting Campaigns: What goes into designing influencer campaigns that resonate with both their audience and the brands they partner with.
• Honouring Partnerships: How influencers manage long-term relationships with brands and stay true to their voice while delivering on partnerships.
• Metrics Beyond Likes: Discover how influencers measure the success of their campaigns, focusing on engagement and long-term impact. 

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Technology has become a driving force behind not just how we communicate, but how we think, behave, and make purchasing decisions. In this eye-opening talk, we’ll explore the profound ways technology is transforming humanity—and what it means for performance marketers aiming to go beyond clicks and conversions.

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Fuel up with coffee and engage in lively conversations to spark new connections and ideas

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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Tracking customer journeys across multiple channels and devices remains one of the most significant challenges in performance marketing. This talk will explore how to overcome the complexities of cross-channel attribution, ensuring you can accurately map interactions, understand customer behaviour, and optimise your campaigns. From fragmented data sources to evolving privacy regulations, discover strategies to unlock a clear view of your audience’s path to purchase.

•  Understanding the challenges of fragmented customer journeys.
•  Navigating data privacy regulations and their impact on attribution.
• Tools and strategies for tracking multi-device and cross-platform interactions.
• Using AI and machine learning to improve attribution accuracy.
• How to integrate offline and online channels into your attribution models.
• Best practices for optimising campaigns based on cross-channel insights.

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Join our expert panel as we dissect the explosive rise of CTV and how it is transforming the performance marketing landscape. With over 19 million UK households now equipped with at least one CTV device, the shift to streaming is creating unprecedented opportunities to connect with highly engaged audiences.

• 80% of UK homes stream content weekly. How is CTV viewership reshaping the media landscape, redefining consumer behaviour, and presenting new marketing possibilities?
• Learn how CTV’s advanced targeting capabilities enable brands to reach relevant audiences with pinpoint accuracy across every stage of the marketing funnel.
• Discover the latest CTV measurement tools – from tracking conversions to measuring offline actions like in-store visits
• Dive into the techniques proven to boost engagement and drive consumer action

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Brands are increasingly relying on affiliate marketing for greater control and precision in their performance strategies. This panel will discuss how affiliates deliver clear, measurable results, helping brands overcome the unpredictability of other channels. We’ll explore the key challenges brands face, such as fraud management and partner alignment, and the innovative solutions they have developed to optimise affiliate programs for sustainable growth and success.

• Why affiliate marketing offers unmatched control and transparency.
• Tackling challenges like fraud and partner misalignment.
• Optimising affiliate strategies for scalable, measurable growth.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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Google's decision to pause the phase-out of third-party cookies has thrown a curveball into the marketing world. Join our expert panel as we explore the implications of this shift and the strategies brands should adopt to thrive in the evolving privacy landscape.

• The Cookie Conundrum: Understand the latest developments surrounding third-party cookies and their potential impact on your marketing efforts.
• Privacy as a Priority: Learn how to prioritise privacy while maintaining effective targeting and measurement.
• Alternative Strategies: Discover the most promising alternatives to third-party cookies, including first-party data, contextual targeting, and privacy-preserving technologies.
• A Future-Proof Approach: Develop a long-term strategy that ensures your marketing efforts remain effective and compliant in a post-cookie world.

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In this session, we’ll dive deep into three case studies from campaigns run during the Olympics, uncovering how brands leveraged the global event for high-impact marketing. Each case will explore the strategies used, the execution process, and how performance was measured. Discover how these campaigns managed to cut through the noise of the world’s largest sporting event and what metrics were key to evaluating success.

• Campaign strategies tailored for the Olympic audience.
• Execution across multiple channels and platforms.
• Innovative approaches to measuring campaign performance.
• Lessons learned from high-pressure, high-visibility events.

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For e-commerce brands, building a community is more than just fostering engagement—it’s a powerful strategy to boost sales and drive long-term customer loyalty. In this fireside chat, we’ll explore how successful e-commerce brands are creating vibrant, loyal communities that enhance customer retention, increase engagement, and directly impact revenue. Discover how cultivating brand advocates can transform your e-commerce business and improve performance metrics across the board.

• Proven strategies for building and nurturing a community around your e-commerce brand.
• How community-driven engagement leads to higher conversion rates and customer retention.
• The measurable impact of strong brand communities on business growth and performance.

Learn how to turn your customers into loyal brand advocates and create a community that fuels lasting success for your e-commerce business.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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Expanding globally doesn't mean you need to sacrifice efficiency or waste resources on ineffective localisation efforts. In this session, we'll explore how partnering with local affiliates and leveraging regional expertise can help performance marketers extend their brand's reach while maintaining cost-effectiveness and precision.

• Breaking the Localisation Cycle: Learn how to overcome the challenges of inefficient localisation and tap into local affiliates to drive relevance and authenticity in new markets.
• Avoiding Common Pitfalls: Identify the typical mistakes brands make when expanding globally and how to avoid them by utilising local partnerships.
• Boosting Productivity: Discover strategies for streamlining workflows, improving communication with affiliates, and scaling campaigns faster without sacrificing quality.
• Reducing Waste: Understand how to optimise your performance marketing budget by minimising inefficient ad spend and focusing on high-impact local campaigns.

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Discover how to conquer new markets with a winning cross-border marketing strategy. Learn how to leverage technology, optimise your digital presence, and drive conversions globally.

• Master the Digital Landscape: Understand the nuances of global online marketplaces, search engine algorithms, and social media platforms.
• Build a Global Brand Identity: Develop a cohesive brand message that resonates with diverse audiences, considering cultural differences and preferences.
• Optimise for Local Search: Implement strategies to rank high in local search results, ensuring your business appears prominently to potential customers in target regions.
• Leverage Social Media for Global Engagement: Utilise social media platforms to connect with customers worldwide, build brand loyalty, and drive traffic to your website.

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If you are interested in partnering us for the 2025 PMW Unlocked reach out to [email protected] or [email protected] 

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As mobile app usage continues to soar, performance marketers have a unique opportunity to capture and convert highly engaged audiences. This session will explore the strategies that drive app success, from user acquisition and engagement to conversion and retention. Learn how to leverage data-driven insights, optimise in-app experiences, and implement advanced targeting techniques to turn installs into loyal customers.

• Acquisition tactics: Discover the most effective strategies to drive app installs and attract high-value users.
• In-App engagement: learn how to optimise the user experience to increase in-app engagement and conversions.
• Data-driven performance: Explore how to harness real-time data and advanced targeting to maximise ROI on mobile app campaigns
• Retention and loyalty: Uncover retention strategies that turn new users into loyal, long-term customers.

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Mobile gaming is exploding, and brands that tap into this world stand to win. Join us for a deep dive into bold strategies to elevate your brand in the gaming space—integrating products into gameplay, launching virtual pop-up shops, gamified shopping, and forging strategic sponsorships. Discover how to drive engagement, boost monetisation, and stay ahead of future trends in this rapidly evolving landscape.

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As social media channels multiply and the boundaries between entertainment and marketing continue to blur, creators are taking centre stage in driving social strategy. In this session, we’ll analyse the evolving role of creators, how they shape brand narratives, and why their influence is reshaping the landscape of performance marketing. Discover how brands can collaborate with creators to produce engaging content, align with audience preferences, and achieve measurable results in this new era of marketing.

• The rise of creators as key drivers of social strategy.
• Blurred lines between content, entertainment, and marketing.
• Best practices for brand-creator collaborations.
• How to measure success in creator-led campaigns.

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The days of one-channel marketing are over. With consumers scattered across multiple platforms, diversification is no longer a luxury—it's a necessity. Join our panel of experts as they break down why, when, and how to diversify your performance marketing channels for greater results.

• Reach More, Spend Less: Discover how a multi-channel approach can increase conversions by 300% while optimising your budget.
• Know When to Expand: Understand the signs that it's time to diversify your marketing mix based on consumer behaviour and ROI.
• Cost-Efficient Tactics: Learn strategies to allocate budget smartly and leverage emerging platforms for maximum impact.
• Real-World Success Stories: Hear from brands that have successfully diversified their channels and achieved measurable gains.

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Despite advancements in marketing technology and data availability, performance measurement remains a persistent challenge for the industry. Many marketers find themselves drowning in metrics, yet still unable to gauge the true impact of their campaigns. Why? Because we’re simply not measuring the right things. The lack of standardisation across channels has led to an over-reliance on short-term, easy-to-track metrics like clicks and conversions, while deeper insights—such as customer lifetime value and long-term brand engagement—are often overlooked. This panel brings together industry experts to examine where performance measurement is falling short and how we can evolve our approach. Are marketers fixated on vanity metrics that don't reflect true business outcomes? We’ll dive into new frameworks, best practices, and case studies that show how a shift in mindset and measurement methods can reveal the full picture of campaign success.

• Why standardisation in performance metrics is critical and currently lacking.
• The dangers of focusing too heavily on short-term, surface-level metrics.
• Cutting-edge tools and strategies that help capture a more comprehensive view of marketing impact.
• Lessons from companies that have successfully transformed their measurement practice

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In today’s fast-evolving digital landscape, relying on a single paid media channel or strategy is no longer enough to stay competitive. To unlock sustainable growth, brands must diversify their paid media efforts and embrace innovative approaches that reach audiences across platforms. This fireside chat will delve into how performance marketers can drive better results by expanding beyond traditional tactics and exploring new channels, formats, and technologies.

• Breaking Free from Channel Dependency: Explore how brands can reduce reliance on a single platform by leveraging a broader media mix
• Innovative Campaign Strategies: Discover how to push the boundaries with creative formats such as dynamic ads, interactive experiences, and AI-driven campaigns to capture attention and drive higher engagement.
• Testing and Optimising Across Channels: Learn how to experiment with new paid media avenues, from social commerce to video ads, and measure their impact across the funnel with multi-channel attribution.
• Resilience Through Diversification: Understand how spreading your media spend across a range of channels can make your brand more adaptable to market shifts and algorithm changes, driving better ROI and long-term growth.
• Data-Driven Innovation: Use data to identify emerging trends, test new approaches, and refine your strategy to stay ahead of competitors in established and new markets.

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In this in-depth case study, discover how a forward-thinking brand used the power of gamification combined with advanced analytics to boost customer loyalty and engagement. Learn how they designed interactive experiences, rewarded user behaviours, and leveraged real-time data insights to create a loyalty program that not only increased repeat purchases but also strengthened emotional connections with their audience.

• Gamification Tactics: Explore how game mechanics, like points, rewards, and challenges, were seamlessly integrated into the customer journey to drive ongoing participation.
• Data-Driven Personalisation: See how analytics were used to track user behaviours and preferences, allowing the brand to personalise experiences and offer targeted rewards that deepened engagement.
• Measuring Success: Understand the metrics and KPIs that demonstrated the program’s effectiveness in boosting retention, increasing purchase frequency, and enhancing customer lifetime value.

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In today’s digital landscape, User-Generated Content (UGC) and Employee-Generated Content (EGC) offer unmatched authenticity for brands, helping build trust and engagement. This session will dive into strategies for encouraging and managing UGC and EGC to create compelling brand stories that resonate with audiences. Learn how performance marketers can tap into these organic content streams, maintain quality control, and leverage them for better results in campaigns.

• Encouraging authentic UGC and EGC.
• Managing content for quality and brand alignment.
• \Leveraging UGC/EGC to drive campaign performance.

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Marketers face unique challenges in reaching Generation Alpha due to legal restrictions on collecting data from or tracking minors. However, brands can still build influence through indirect strategies focused on parents, immersive content, and values-driven campaigns. In this session, we’ll explore how to measure the effectiveness of performance marketing campaigns aimed at Gen A, despite the lack of direct targeting, and develop creative approaches for fostering brand loyalty in this generation.

• The role of parents in influencing Generation Alpha’s purchasing power.
• Using immersive, interactive content and storytelling to engage both parents and children.
• Strategies for measuring performance in campaigns that target parents but influence Gen A indirectly.
• Leveraging influencer marketing and digital experiences that engage families holistically.

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Mobile marketing has rapidly evolved into a cornerstone for performance marketers looking to drive meaningful engagement, activation, and conversions. With mobile devices accounting for over 70% of digital media time and users engaging with brands across apps, mobile web, and social platforms, mastering mobile marketing is crucial for success in today’s landscape.

This session will delve into the powerful strategies and tools top performance marketers are leveraging to capitalise on mobile’s unique capabilities. We’ll explore how personalised messaging, geolocation, and mobile-first creative are being used to capture attention and engage users at scale. Attendees will also learn how in-app marketing, SMS campaigns, and mobile wallets are creating seamless activation paths, turning leads into customers.

• Maximising Mobile Engagement: How brands are using push notifications, in-app ads, and social media integrations to create compelling, on-the-go experiences that boost engagement.
• Activation Techniques: Learn how performance marketers are driving users through the funnel with mobile touchpoints that trigger actions, from downloading apps to making purchases.
• Optimising for Mobile Conversions: Understand how to reduce friction in mobile experiences, such as streamlining checkout processes, optimising landing pages for mobile, and implementing mobile commerce solutions.
• Advanced Mobile Targeting: Explore how to use location-based targeting, behavioural segmentation, and dynamic creative to reach users at the right time and place, with the right message.

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In today’s digital landscape, User-Generated Content (UGC) and Employee-Generated Content (EGC) offer unmatched authenticity for brands, helping build trust and engagement. This session will dive into strategies for encouraging and managing UGC and EGC to create compelling brand stories that resonate with audiences. Learn how performance marketers can tap into these organic content streams, maintain quality control, and leverage them for better results in campaigns.

• Encouraging authentic UGC and EGC.
• Managing content for quality and brand alignment.
• Leveraging UGC/EGC to drive campaign performance.

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The marketing landscape is undergoing a shift as more companies reprioritise brand marketing in response to evolving consumer demands and competitive pressures. What are the key limitations of performance marketing that are leading businesses to shift towards brand-focused strategies?

In this panel discussion, experts will explore the forces behind this trend and uncover how businesses can benefit from a balanced approach. Attendees will learn how to:

Grasp the changing marketing dynamics: Understand the drivers behind the resurgence of brand marketing. Recognise the limitations of performance marketing: Identify the pitfalls of focusing solely on short-term outcomes. Uncover the benefits of brand marketing: Learn how building a strong brand fosters long-term growth and customer loyalty. Strike the right balance: Gain strategies to combine brand and performance marketing effectively. Measure brand marketing success: Discover key metrics and KPIs for tracking the impact of brand-building efforts.

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As audio continues to surge as a key marketing channel, performance marketers are starting to recognise its untapped potential. Yet, despite its rapid growth, investment in audio marketing remains low. This panel will explore the real proposition for performance marketing and how to measure its impact effectively. Industry experts will dive deep into innovations in audio measurement, from tracking traditional KPIs like impressions and reach to measuring brand lift and offline conversions. We'll also discuss why now is the perfect time to invest in this fast-growing, underutilised channel and how to optimise audio campaigns for maximum impact.

• The Untapped Potential: Why audio marketing remains underutilised and how it can drive performance.
• Unique Measurement Challenges: Navigating the complexities of tracking digital audio campaigns.
• Innovations in Audio Metrics: From brand lift to offline conversion tracking, discover the latest advancements.
• Key Audio KPIs: Understanding impressions, reach, frequency, and completion rates for deeper insights.

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The marketing landscape is undergoing a shift as more companies reprioritise brand marketing in response to evolving consumer demands and competitive pressures. What are the key limitations of performance marketing that are leading businesses to shift towards brand-focused strategies?

In this panel discussion, experts will explore the forces behind this trend and uncover how businesses can benefit from a balanced approach. Attendees will learn how to:

Grasp the changing marketing dynamics: Understand the drivers behind the resurgence of brand marketing.

Recognise the limitations of performance marketing: Identify the pitfalls of focusing solely on short-term outcomes.

Uncover the benefits of brand marketing: Learn how building a strong brand fosters long-term growth and customer loyalty.

Strike the right balance: Gain strategies to combine brand and performance marketing effectively.

Measure brand marketing success: Discover key metrics and KPIs for tracking the impact of brand-building efforts.

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