Vivienne Mackinnon

Head of Marketing , Zipcar

Vivienne has over 10 years of marketing experience. As Head of Marketing at Zipcar UK, she leads the team responsible for brand awareness, ensuring prospective and existing members receive the news, updates, and inspiration they need. Previously, she oversaw marketing for Soho House & Co’s retail brands—launching Soho Home in 2016—and spent four years as a Marketing Manager at Guardian News & Media. Vivienne leverages her cross-industry expertise to drive growth, member satisfaction, and a strong market presence.