Steve Warrington

Steve Warrington brings over 13 years of retail and digital marketing expertise, having worked with leading brands such as Wickes, Hackett, Dreams, and B&Q. While at B&Q, he managed performance media channels and played a pivotal role at Kingfisher, where he developed the group’s Digital Marketing Centre of Excellence, driving innovation and thought leadership across the organisation. Later Steve spent six years at Jellyfish as Global VP of eCommerce and Retail, advising some of the world’s largest retailers on their advertising strategies. Now at Upp.ai, he leverages his deep retail knowledge and adaptive AI technology to help enterprise paid media teams unlock scalable success and embrace the transformative potential of Google Performance Max campaigns.