Sam Elmidoro

Sam Elmidoro is the Head of Social & Digital Marketing at St Pierre Groupe, which was acquired by Grupo Bimbo - the world's biggest bakery business - in October 2022. Sam is responsible for managing the online presence of St Pierre Groupe’s FMCG brands including St Pierre - America's favorite brioche and voted the UK's favourite brioche. 

With over 15 years of digital marketing experience in-house and agency side, Sam's passion for combining the creative with the data to successfully execute key marketing campaigns and drive ongoing brand awareness is at the core of everything her and her team does.