Pontus Wiehager
Chief Product Officer, BrightBid
Pontus Wiehager is the Chief Product Officer for BrightBid; the AI and automation engine for paid search. BrightBid works to enhance the existing Google and Microsoft AI and automation embedded in the platforms giving customers more control over their PPC spend and more transparency to improve results. BrightBid works across Google and Bing (Microsoft) text ads, Google Shopping Ads and also has a world first connector between Google Shopping and Amazon listings enabling this powerful traffic driver to drive Amazon listings revenue for the first time.
Pontus has a background in Product Management and Digital Marketing working with online comparison websites before joining Bidbrain the AI engine for Google Shopping and then BrightBid when they merged in 2023.