13:15 - 13:35 | Presentation: Paid social in new territory: Spending effectively and efficiently on new social platforms

• Unpack the bidding and lottery systems across different channels to get the best out of your buck

• Depend upon different platforms depending upon your paid spend targets, and what the platforms can provide.

• Explore paid media potential on new platforms, or platforms with refreshed privacy and accessibility requirements.

13:15 - 13:35 | Fireside Chat: Navigating new privacy rules whilst boosting eCommerce sales

Third party data is facing obsoletion so get a headstart on internal data collection and help your business to sustain growth and maintain eCommerce revenue into the future with minimal cost

• Create a mutually beneficial cycle between business and consumer, that maintains trust and spend, through your own data means.

• Generate leads through a revived strategy that is reliant on search and social traction for data collection.

• Use organic and paid lead generation to boost digital sales, presence and audiences.

13:15 - 13:35 | Fireside Chat: The cookie is crumbling - how HSBC saw it coming and what they’ve done to survive in a post-cookie era

• Tackling the challenges around data, privacy and the demise of the third party cookie – what these big data changes mean for performance marketing

• Refreshing your strategy to ensure you are ahead of the game when it comes to lead and data generation 

• Improving your first-party data capture and storage capabilities

• Creating data clean rooms to ensure first-person data privacy in first-party data capture

• Key lessons learnt along the way – what we would do differently now 

13:50-14:10 | Presentation: TV buying: The future of advertising individualization?

• Creating targeted adverts based on specific criteria, relevant to individual households.

• What technology is needed to maximise the effectiveness of campaigns across internet-enabled TVs and OTT devices?

• How will the growth in advert supported content providers, like Netflix, accelerate the growth of TV advertising?

13:50-14:10 | When to optimise and when to pay? The importance of organic SEO as a dynamic growth channel in eCommerce

• Access unrivalled metric measurement to gain true insight into audience thinking and buying

• Respond to performance analysis through demand-focused marketing, tailoring output to audience preferences

• Create a balance between the organically produced content and paid media.

13:50-14:10 | Prioritising your first-party relationships 

• Capitalise on your first-party data to stand out from the crowd, and maintain direct relationships with your customers

• Leverage your one-to-one relationships to personalise your content to deliver a better experience 

• Building a CDP that is scalable and includes real-time signals, to deliver real-time value

14:15 - 14:35 | Fireside Chat: Tracking your performance across the social channels that matter to your consumers

• Prioritise performance as a key indicator of impact on socials, including click through rates, links/sign-ups and activity tracking as a method of measurement.

• Move with your consumers to platforms they love most, and maintain screentime with them through promotion of brand charisma and culture 

14:15 - 14:35 | Better performance with better attribution

• Accurately analyse the performance of your marketing drivers at every point in the customer journey, to maximise ROI

• Refining your automated bidding strategy with data-driven attribution to increase conversations at the same cost-per-acquisition

• Accurately predict how each marketing touchpoint contributed to a conversion with machine learning, increasing your efficiency whilst respecting user privacy

14:15 - 14:35| Dealing with ‘walled-gardens’ and the lack of third party tracking infrastructure 

15:10 - 16:05 | Panel discussion: Can the refined customer experience be found despite ongoing platform user migration?

• Know what makes your audiences tick, and strengthen your technical approach to content creation based on audience activity.

• Keep audience engagement alive by maintaining activity across all platforms, creating an image of consistency and resilience.

• Use performance analysis to get ahead of competitors and carve a unique image of your brand across global platforms.
  

15:10 - 15:35 | Case Study Presentation: The Luxury growth engine is misfiring… time for plan B

Over the years, luxury brands have had two main routes to market - direct via their own bricks and mortar stores and via resellers and their online digital stores. This has evolved into marketplaces such as Farfetch and for China - the growth engine for lux fashion for the past 10 years via platforms such as Ali baba who have provided distribution into the market via their localised reach.

For many lux brands China has been their growth engine, however China's policy policy for Zero Covid is causing that engine to stutter and stall - demanding a plan B that can bridge the China revenue gap…

15:40 - 16:00 | Redefining how your consumers interact with their money

• Complementing a word-of-mouth, organic strategy, with traditional marketing channels, to supercharge engagement

• Capitalising on your online-only audience to build awareness, drive deep engagement, and create new revenue streams

• Prioritise trustworthiness and fun to stand out from the crowd, and win long term loyalty

15:10 - 15:35 | Presentation: How personalisation transformed digital sales

• Leverage digital journey data and tags to capture quantitative experience data, and accurately measure customer satisfaction

• Prioritise customer personas, supported by instant feedback from sales and customer channels, to prioritise the right product for the right customer

• Apply responsive adaptation using AI techniques like reinforcement learning, allowing you to tailor your messaging, and learn whilst engaging

15:40 - 16:00 | Presentation: Personalising CX to build consumer relations and boost machine learning potential

• How to cultivate a new energy around the meaning of your brand by meeting consumers in a direct and relatable way

• Exploring alternative strategies for  influencing consumers online through interesting, fresh and inclusive content creation

• Allowing audiences to invest in the future of your brand by inviting discourse and trends around your products online

16:10 - 16:30 | Digital OOH screens – changing the face of OOH paid advertising and attribution

16:10 - 16:30 | Conversion Modelling and Multi-Touch Attribution

16:10 - 16:30 | Presentation: Optimizing marketing performance through smarter data capture and analysis

09:10| Panel Discussion: Thinking outside of the box - how can brands be noticeable in an era of endless creativity?

As marketing campaigns continue to evolve, it is becoming more difficult to find a cultural niche that keeps consumers coming back. Join us to talk about the new ways that you can market your products to an ever expanding global audience.

• Gain resilience to adapt and evolve through pivotal trend shifts across social platforms.

• Use performance measurement to inform your creative choices, in conjunction with what audiences crave.

• Distinguish your brand from the rest by being culturally significant to your audience through ethos and trusted communications

Perla Bloom, Global Marketing Strategist, EA Games 

Kelliesha White, Global Brand & Cultural Impact Manager, Depop

09:10| Presentation: Growth through partnership: prioritising scalable affiliate opportunities to maximise a cohesive consumer experience

Got a product and looking for a revived approach to take it to market? Not sure how to find your niche? Join us for a presentation on finding the right audience for you by better understanding  the affiliate market.

• Manage a team of affiliates that work for the scale of your business, and for the aims of the business model.

• Don’t be scared of going old school - direct mail and reliance on creators consistently delivers results

• Be scalable, but know the risk that comes with ever changing innovation and the need to be efficient.

Frederic Vandersmissen, Marketing Director, Budweiser & Bud Light

09:10| The CX is always right: Prioritising efficiency ahead of automation

The growth of online potential has strengthened audience perspective when online shopping, with about 73% of consumers including customer experience (CX) as an important element behind making purchase decisions. But how can CX be accurately measured?

• Provide digital visualisations so your consumer base doesn’t have, through audio-visual content and personalisation

• Evaluate the strength of internal business propositions and KPI’s to measure whether they align with what the audience wants to gain from online spending with you.

• Balance along the fine line of convenience and irritation with convincing and trustworthy push notifications or website nudges.

Greg Levine, Vitality

09:30| Presentation: Rethinking Gen Z: Being brave with creative discourse and promising privacy to gain consumer trust

In the midst of Roe v. Wade reversal, Flo Health was faced with a privacy problem that made users question their safety online. Join Flo Health Inc. to learn how they adapted their platform and infrastructure to suit their audience, regaining trust and strengthening brand.

• Ignite social projects to contribute to a cause, whilst also promoting community amongst your audience

• Tune brand interests around those of your audience by introducing discourse that is important to them.

• Develop your own privacy system to suit modern regulations, but also to make your audience feel safe.

Perla Bloom, Global Marketing Strategist, EA Games 

Joelle Barthel, Director of Brand, Flo Health Inc.

09:30| Case Study Presentation: The Luxury growth engine is misfiring..time for plan B

Over the years the luxury brands have had two main routes to market - direct via their own bricks and mortar stores and via resellers and their online digital stores. This has evolved into marketplaces such as Farfetch and for China - the growth engine for lux fashion for the past 10 years via platforms such as Ali baba who have provided distribution into the market via their localised reach.

For many lux brands China has been their growth engine, however China's policy policy for Zero Covid is causing that engine to stutter and stall - demanding a plan B that can bridge the China revenue gap…

09:30| Automation and attribution: why your techstack needs to work better for you

More information to follow shortly

11:15 | Presentation - Redefining the ‘organic marketing strategy’ to maintain consumer trust

The unpaid, organic approach provides long-term gains, but how can brands maintain this online charisma despite growing scepticism around brand authenticity and culture.

• Audiences want casual content, but how can corporate brands deliver on this without the faux pas.

• Create personality for brand messaging to grow your audience without the need for excessive spend.

• Join your audience within community conversation online. 

Hayley Hall, Head of Brand, Skinny Tan

11:15 | Unlocking your Gen Z audience

• Maintaining the conversation during a pivot online, to remain front of mind with your customer
• Creating a social and influencer marketing strategy to unlock and build continuous brand connection, in a new online environment
• Developing an always-on campaign featuring the most relevant and creative talent 

11:15 | Automation vs. Intervention: know the balance to ensure your AI works for your business

• Join BrightBid to find the sweet spot that places your business at the forefront of user search. 

11:35 | Why an Omni Channel approach to acquisition is key to customer engagement and growth

11:35 | Lessons from E-sports: Promoting digital product through affiliates and fandom culture

• Unleash the potential for en masse audience building through affiliation with gaming platforms and profiles.

• Gaming is the most lucrative affiliate niche for both brands and creators - assess how your brand could align, in terms of cost and culture, with the digital gaming world.

• Explore the expansive range of affiliate programs that could synchronise brand aims with community culture.

11:35 | Marketing for the new norm: Changing internal culture and mindset 

13:30 | Combining branding and performance marketing to boost revenue

• Designing a truly personalised ad experience to reach audiences based on emotion- and personality-based criteria

• Combining viewership data from social channels with first party website data to create a detailed picture of customer journey

• Identifying synergies between branding and performance marketing efforts, to make data-driven decisions to optimise future brand campaigns

13:30 | Driving meaningful experiences with user-generated content 

• Capitalise on UGC to get your product in front of the right customers and increase engagement through a more organic approach

• Capture UGC content that can be repurposed for your own social channels, increasing consumer trust and brand value

• Increase customer interaction to drive meaningful, valued-based experiences

13:30 | Conversational AI to help consumers reach purchase

The Great Debate: Will the metaverse be ‘the next internet’? .

Find the model that works for business targets and audience preference

Discover how natural language processing onsite can help to promote business-audience relations, and ultimately help to learn more about your consumers

Unlock feedback from a vast consumer base, and learn more about the queries and concerns that hold consumers back from spending

14:00 | Should you prioritise brand authenticity over sales generation?

• How can you earn a reputation for thought leadership?

• How should you optimise the customer and prospect experience?

• How do you maintain a balanced content strategy?
  

14:00 | Fireside Chat: The future of social media for the next generation of consumers

14:00 | Tech is High Fashion: How AI innovation has infiltrated and strengthened the fashion industry.

• By the end of the decade, the fashion industry is expected to be worth over $3T, with technology playing a part in every element of conception, creation and distribution. What can every brand learn from the streamlined production system that plays a part in maintaining robustness in the fashion industry?

• Unlock the potential of digital neural networks in strengthening product design and sales with target audiences

• Invest in research & design, and further collaboration, to lift your product designs off paper and into reality

• Impress your audience by expanding your tech toolkit, and introducing AI as a trusted mechanism for innovation