Igor Skokan

Igor (Iggy) is Director of Marketing Science at Meta, based in London. He supports global agencies and marketers in leveraging advanced solutions to measure audience, brand, and sales outcomes. With academic background in nuclear science & maths, prior to joining Meta (Facebook at the time!), Igor held various senior analytical roles at the Omnicom Group in Dubai, London, and Prague. His research & expertise lies in different facets of marketing effectiveness, with a particular focus on modern MMM, holistic attribution, experimentation, media insights, and open source. He is also the co-author of the popular open source MMM package Project Robyn. Outside of his professional life, Igor is passionate rock and ice climber, trail runner, who loves nature and the great outdoors.