IAB Europe

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

PMW Unlocked speaker: Helen Mussard, Chief Marketing Officer IAB Europe

Helen Mussard is the Chief Marketing Officer for IAB Europe, the European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication, and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards, and industry programmes that enable businesses to thrive in the European market. Helen joined IAB Europe from the global AdTech company, Vibrant Media, where she was VP of Global Marketing. Before joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organisations, and digital start-ups.

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