DAC Group

DAC is a leading international marketing agency with over 500 employees across 6 countries and 12 offices. DAC helps brands build, maintain, and optimise their brand awareness & performance marketing through connecting every step of the user journey, from TV and ATL to website session and store visit. DAC is the only media agency with the technology and strategy to combine both ecommerce and store revenue objectives – a brand to local strategy. We’re built for brands that want to connect with their audiences at mass awareness levels to drive transformational performance and revenue—both online and in store.

PMW Unlocked speaker: Mike Fantis, VP, Managing Partner, DAC Group UK

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