
Alex Campbell
Chief Strategy Officer, Performics
Alex joined Performics in 2016 to lead the Search team and focus on integration opportunities. He currently serves as the Chief Strategy Officer UK and Global Head of Performics Labs, overseeing global and regional client projects and leading the development of Performics’ Analytics and Technology capabilities. He started his career in digital in 2008 for the European Paid Search team for the US’s largest independent Search specialist agency. Alex then moved to UK Managing Director, developing a heavily data-centric approach to integrating the delivery and analysis of services across Paid Search, SEO, Social Media, Display and Conversion Optimisation, which he brought with him to Performics.