09:00 - 09:10
Welcome remarks from the Editor
Main Stage
09:10 - 09:55
Thought Leadership Panel: The evolution of marketing – why all marketers should be Performance Marketers
Main Stage
- Engaging consumers during a cost of living squeeze
- Realise the full potential of data-driven marketing in your organisation
- Use audience insights and channel knowledge to deliver trackable performance and demonstrable ROI
- Harness the role of automation in creative engagement and audience attribution
- Deliver more creative and compelling customer experiences with exciting, new advertising alternatives like Web3 (innovation in advertising)
09:55 - 10:25
The digital-first approach to attribution: Why performance marketing should lie at the heart of your organisation’s culture
Main Stage
Utilising the 5A’s (Audience, Assets, Access, Attribution and Automation to become a digital transformation champion, deliver growth, engagement and enriched customer experiences
- Creating an Omni channel digital first strategy that delivers consistent and seamless business touch points
- Embedding technology into your organisation in a meaningful way that drives customer experience and engagement
- Increasing efficiency and business agility through data driven customer insights
10:25 - 10:55
Fireside Chat: The cookie is crumbling - how HSBC saw it coming and what they’ve done to survive in a post-cookie era
Main Stage
- Tackling the challenges around data, privacy and the demise of the third party cookie – what these big data changes mean for performance marketing
- Refreshing your strategy to ensure you are ahead of the game when it comes to lead and data generation
- Improving your first-party data capture and storage capabilities
- Creating data clean rooms to ensure first-person data privacy in first-party data capture
- Key lessons learnt along the way – what we would do differently now
11:40 - 12:10
Search 2.0: the end of ‘just Google it’?
Main Stage
ChatGPT is changing the way people are thinking about search and Bing’s recent announcement of the integration of ChatGPT poses some challenges for Google. Retail media has usurped traditional search at the bottom of the funnel for a number of brands. Social platforms are increasingly being used as search engines. Google is now grouping its inventory into one simple buy. Is 2023 the year search changes forever?
12:10 - 12:40
Presentation: Your attribution is broken - what to do next from a CMO
Main Stage
- Why should I worry about attribution?
- What are my options?
- What should I do for my brand?
- How do I get more help with this?
14:00 - 14:05
Chairperson's opening remarks
Paid Media Stage
14:00 - 14:05
Chairperson's opening remarks
eCommerce Stage
14:00 - 14:05
Chairperson's opening remarks
Data and Analytics Stage
14:05 - 14:25
Presentation: Paid social in new territory - Spending effectively and efficiently on new social platforms
Paid Media Stage
Got concerns over rising costs of using digital? Join us to know how to make the most of your budget whilst still hosting a party on social.
- Unpack the bidding and lottery systems across different channels to get the best out of your buck
- Depend upon different platforms depending upon your paid spend targets, and what the platforms can provide.
- Explore paid media potential on new platforms, or platforms with refreshed privacy and accessibility requirements.
14:05 - 14:25
Presentation: The “Dark Side” of eCommerce
eCommerce Stage
Get answers to the eComm questions you didn’t even know that you had!
14:05 - 14:35
Presentation: Bonfire of the Vanity Metrics - What Intelligent Measurement Means for Intelligent Marketing?
Data and Analytics Stage
Siloed media planning leads to siloed media measurement. As a result, the full picture of marketing effectiveness is distorted, misattributed, or unacknowledged. This leaves marketers with the challenging task of justifying marketing spend with one hand tied behind their backs. The board room becomes sceptical and CMOs face increasing amounts of pressure to justify a focus on anything other than the most immediate of short term returns.
Join us for a session in which we unpick how successfully B2B marketers are measuring marketing impact, and what best practice campaign measurement means for marketing effectiveness.
14:25 - 14:45
Presentation: TV buying - The future of advertising individualization?
Paid Media Stage
- Can you deliver targeted adverts based on specific criteria relevant to individual households?
- How can addressable platforms maximise the effectiveness of campaigns?
- Is the growth in advert-supported content providers accelerating the growth of TV advertising?
14:25 - 14:55
Fireside chat: When to optimise and when to pay? The importance of organic SEO as a dynamic growth channel in ecommerce
eCommerce Stage
Strictly algorithmic search optimization is both great for audience rankings and for the bank. Join MediaVision to explore how organic SEO can help brand growth across multiple channels.
- Access unrivalled metric measurement to gain true insight into audience thinking and buying
- Respond to performance analysis through demand-focused marketing, tailoring output to audience preferences
- Create a balance between the organically produced content and paid media.
14:35 - 15:05
Facilitating the move to PII Marketing in a Cost-of-Living Crisis
Data and Analytics Stage
Disposable income is down. Price pressures are up. How do brands navigate these choppy waters, increase revenue whilst being responsible and empathetic in their marketing and business practices?
In this session, you will learn how to:
- Execute responsible and authentic marketing in a cost-of-living crisis
- Retain existing customers with relevant and useful messaging at the right time
- Reduce wasted marketing budget through more intelligent data use
15:05 - 15:10
Chairperson's closing remarks
Data and Analytics Stage
15:30 - 16:00
Fireside chat: Creating a multi-platform strategy to reach your target customers
Paid Media Stage
In the rapidly evolving world of social media, how can you ensure you know where your customers are and can deliver a consistent message across multiple platforms?
15:00 - 15:15
Presentation: Uncovering the Customer Journey: How Conversion Modeling is the Key to Accurate Measurement
eCommerce Stage
The third-party cookie phase-out leaves many marketers wondering how they will continue to measure customer journeys and optimise conversions. Enter: Conversion Modelling.
In this session, SegmentStream will share how you can obtain an accurate and holistic view of the customer journey and how Conversion Modelling helps uncover valuable insights into customer behaviour, even in a post-third-party cookie world.
15:30 - 15:45
Close of stream
Data and Analytics Stage
16:00 - 16:15
Automation vs. Intervention: know the balance to ensure your AI works for your business
Paid Media Stage
Delivered by:
.png?width=150&height=80&token=BcFsmuUtM%2FmwUPAaK0p8ohfMHvKWJ4uqA0k34dbqdbE%3D)
Artificial Intelligence is pushing the boundaries of what we thought was possible. It also means that as marketers, we have a lot to learn when it comes to finding the equilibrium between digital dictum and creative conscience.
Join BrightBid to find the sweet spot that places your business at the forefront of user search.
15:45 - 16:15
Presentation: Redefining Customer Lifetime Value - what's in it for them?
eCommerce Stage
- Listening to your customers and using insight to delight them and drive advocacy
- Leveraging useful and helpful content to stand out from the crowd, build trust and win long term loyalty
- Understanding and anticipating customer needs to deliver unique and engaging experiences
16:15 - 16:30
How Artificial Intelligence will transform eCommerce
eCommerce Stage
16:15 - 16:45
Fireside Chat: Creating engaging social media campaigns that resonate with your customers
Paid Media Stage
Grabbing attention on social channels needs creative which changes constantly to get traction with customers in search of something new. How can you stand out from the crowd? Can you expect every campaign to work? And how can you use past performance to help you find the next big thing?
16:30 - 17:00
Connecting media, content and commerce: the holy trinity for growth.
eCommerce Stage
- How leveraging the right media channels to connect the dots between content and commerce can drive growth for your business.
- What commerce maturity looks like across different platforms and how to get there.
- How to drive change within your organisation.
16:45 - 17:00
Chairperson's closing remarks
Paid Media Stage
16:45 - 17:00
Chairperson's closing remarks
eCommerce Stage
09:30 - 09:40
Chairperson's opening remarks
Brand and Performance Stage
09:30 - 09:40
Chairperson's opening remarks
Affiliate, Influencer and Partnerships Stage
Chairperson's opening remarks
Tech Stage
09:40 - 10:30
Panel Discussion: Thinking outside of the box - how can brands be noticeable in an era of endless creativity?
Brand and Performance Stage
As marketing campaigns continue to evolve, it is becoming more difficult to find a cultural niche that keeps consumers coming back. Join us to talk about the new ways that you can market your products to an ever expanding global audience.
- Gain resilience to adapt and evolve through pivotal trend shifts across social platforms.
- Use performance measurement to inform your creative choices, in conjunction with what audiences crave.
- Distinguish your brand from the rest by being culturally significant to your audience through ethos and trusted communications.
09:40 - 10:30
Panel Discussion: The age of the influencer - what is the next phase of trusted social marketing?
Affiliate, Influencer and Partnerships Stage
You’re familiar with affiliate marketing, but where is it heading in the next 5 years? With a steer towards audio-visual stimulation through a video platform push, join industry leaders to discuss the future of affiliate impact on digital advertising.
- Unpack the future of paid-for posts, and how effective they will be in a digital world that pleads for authenticity
- Work with talent to highlight and share important stories that resonate with brand image
- Commit to building advocacy and concepts over longer windows of time
11:00 - 11:30
Fireside chat: Rethinking Gen Z: Being brave with creative discourse and promising privacy to gain consumer trust
Brand and Performance Stage
In the midst of Roe v. Wade reversal, Flo Health was faced with a privacy problem that made users question their safety online. Join Flo Health Inc. to learn how they adapted their platform and infrastructure to suit their audience, regaining trust and strengthening brand.
- Ignite social projects to contribute to a cause, whilst also promoting community amongst your audience
- Tune brand interests around those of your audience by introducing discourse that is important to them.
- Develop your own privacy system to suit modern regulations, but also to make your audience feel safe
11:00 - 11:30
Presentation: Growth through partnership: prioritising scalable affiliate opportunities to maximise a cohesive consumer experience
Affiliate, Influencer and Partnerships Stage
Got a product and looking for a revived approach to take it to market? Not sure how to find your niche? Join us for a discussion on finding the right audience for you by better understanding the affiliate market.
- Manage a team of affiliates that work for the scale of your business, and for the aims of the business model.
- Don’t be scared of going old school - direct mail and reliance on creators consistently delivers results
- Be scalable, but know the risk that comes with ever changing innovation and the need to be efficient.
11:00 - 11:30
Will the metaverse be ‘the next internet’?
Tech Stage
In October 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’.
People are already becoming more aware of the metaverse; roughly half of adults (52%) in 29 countries, particularly younger generations, say they are acquainted with the metaverse, and many believe that these experience will have a significant effect on our entertainment, learning, and work lives over the next couple of years.
- In this session, Tim will share the latest insights from Ipsos research and answer the questions:
- How to better define the metaverse?
- Will the metaverse be 'the next internet'?
- What marketers should consider about their brand's approach?
11:30 - 11:50
Presentation: Combining branding and performance marketing to boost revenue
Brand and Performance Stage
- Designing a truly personalised ad experience to reach audiences based on emotion- and personality-based criteria
- Combining viewership data from social channels with first party website data to create a detailed picture of customer journey
- Identifying synergies between branding and performance marketing efforts, to make data-driven decisions to optimise future brand campaigns
11:30 - 12:00
Advertising is dead: How modern brands are staying alive through partnerships
Affiliate, Influencer and Partnerships Stage
11:30 - 12:00
Attribution & incrementality: Finding marketing's holy grail
Tech Stage
It is no longer a question of whether you know which 50% of your marketing is wasted. CFOs demand that marketing delivers value that is truly incremental. In this session, renowned marketing evangelist Avinash will share frameworks that you can apply to help you understand:
- Why attribution is an incomplete quest
- The three types of incrementality measurement
- How to build a scorecard that will make the CFO your best friend (super handy in these challenging economic times!).
11:50 - 12:20
Fireside chat: Why an omni-channel approach to acquisition is key to customer engagement and growth
Brand and Performance Stage
Demystifying the omnichannel approach to acquisition
Bridge the online-offline gap by embracing the non-linear customer journey
12:00 - 12:20
Apples vs Apples: the role of comparison in finance affiliate programs
Affiliate, Influencer and Partnerships Stage
Comparison sites dominate the landscape across a number of finance affiliate verticals. In this session we will explore their role and the value they add to consumers.
13:30 - 14:00
Fireside chat: Redefining the ‘organic marketing strategy’ to maintain consumer trust
The unpaid, organic approach provides long-term gains, but how can brands maintain this online charisma despite growing scepticism around brand authenticity and culture.
- Audiences want casual content, but how can corporate brands deliver on this without the faux pas.
- Create personality for brand messaging to grow your audience without the need for excessive spend.
- Join your audience within community conversation online.
13:30 - 13:45
How promotions work in the digital world
Affiliate, Influencer and Partnerships Stage
Are you missing the secret ingredient to performance marketing?
- Tried and tested results - How promotions can increase sales, retain customers and help you stand out from the crowd
- Bridging the gap between creative marketing ideas and compliant legal execution
- Knowing the rules of social media promotions
- How partnerships & affiliations can enhance your promotions.
14:00 - 14:30
Please don't tell my boss about this: how going rogue on social drives results
Brand and Performance Stage
- John spent 4 years causing social media chaos for innocent smoothies. Drunk tweets, online arguments, LinkedIn bans...he didn't do things by the book, but he did deliver a 215% ROI, and get a blue drink to outperform the John Lewis Christmas ad. It's almost like chaos is a legitimate strategy.
John'll be chatting about how breaking the rules gets results, and how LinkedIn is an untapped gem of a channel...until you get banned
13:45 - 14:15
Presentation: Supernova your Brand Growth
Affiliate, Influencer and Partnerships Stage
In this session, Katrien Grobler will share how using marketing techniques from old-school brand development increased reach by 1000% on the same budget.
- Using Vodafone, eCommerce and start-up case studies to demonstrate how purposed consumer-centric messaging can supernova growth.
- Touching on maturing markets, full-funnel optimisation and back-to-basics consumer-obsessed approach supported with solid planning and strategy.
- Katrien will also briefly touch on how suffering from Lupus and losing her hair at the top of her game made her a better marketeer.
15:00 - 15:30
Presentation: Mind the Gap - Increasing the influence and role of performance marketing in a world where convincing senior leaders can be tough!
Main Stage
Tactics to better share, inform and drive growth!
15:30 - 16:00
Panel Discussion: What does the media mix of the future look like?
Main Stage
- How should brands use performance marketing to navigate financial instability?
- How are privacy concerns shaping the future media mix?
- What role will new and emerging technology play in driving engagement?
16:00 - 16:15
Chairperson’s closing remarks and wrap of conference
Main Stage