In a digital age overflowing with content and voices, trust has become the most valuable currency. As technology reshapes the ways we communicate, purchase, and perceive, businesses and individuals alike grapple with the challenge of standing out. This opening keynote delves deep into the importance of authenticity, transparency, and human connection in today's digital landscape. 

Over 50% of consumers are now invisible online, due to the deprecating third-party cookie. This huge addressability gap is growing, posing a threat to digital advertising performance. The next evolution of digital marketing needs to solve this - and the answer lies in AI. A powerful discerning force, AI can sort and decipher the vast wealth of data online to spot audience signals and surface the detailed consumer trends and behaviors that brands need to tap into.

As a cookieless future looms, this ability to find, understand, and address 100% of online consumers will be crucial for brands to continue driving measurable outcomes on the open web. This keynote will show you how AI can help you solve the addressability gap and nurture your marketing funnel for the upcoming year and beyond.

Join us for an exclusive interview with Robin Langford the editor of Performance Marketing World, as we delve into their strategic approach to marketing across their organisation.

• What groundbreaking strategies are on their agenda for 2024?
• How is their company confronting the pressing challenges in marketing, from the transition to cookieless targeting and addressing rising privacy concerns, to championing diversity & inclusion?
• Get a glimpse into the most exciting performance marketing trends they see emerging on the horizon.

Moderator: Robin Langford, Editor, Performance Marketing World

In today's landscape, data holds the key to customer acquisition and retention.  Despite the importance, 1st party data is still underutilised. Join us to discover how to leverage 1st party data to optimise your business' performance.

We'll discuss:

• More effective marketing through optimised channel mix and audience targeting
• Refining operations with your customers insights
• Personalised communications to drive brand loyalty & advocacy
• Time efficient content creation with the help of AI
• Have the right KPIs in place to measure success

Our panel of industry experts will dissect the shifts, trends, and innovations that have redefined the way businesses engage with consumers and give their predictions as to what will be the next big thing in eCommerce!

Moderator: Joseph Arthur, Multimedia Editor, Performance Marketing World

Join leading industry experts as they explore the transformative journey of Generative AI in performance marketing. 

• Discover how it has revolutionised marketing strategies 
• Delve into the emerging trends and innovations you should keep on your radar
• Prepare for an insightful discourse that charts a path from AI's inception to its promising future

Moderator: Grace Zheng, Founder & AI Advisor, Kosh Duo

Enter the dynamic world of affiliate marketing with our experts Ilias and Brian as they share insights on leveraging affiliate marketing for growth drawing on their experience within the fintech industry.

• Cross-industry trends and opportunities within affiliate marketing
• Market nuances, targeting and retaining niche consumer segments
• Navigating challenges, ROI measurement, and building consumer trust
• Looking ahead - AI and the future of affiliate marketing

Moderator: Jyoti Rambhai, Premium Content Editor, Performance Marketing World

What can in-house digital marketing teams learn from their agency counterparts?

Digital marketing agency founder, Henry Marshall, will share his experience of building a high-performing team and share some thoughts on how to apply these insights to building and supporting an in-house team.

The digital ecosystem is becoming ‘Too Big’, ‘Too Fast’, and ‘Too Fluid’, and the industry is rapidly delegating more tasks to an increasing number of AI models and platforms. 

These platforms now wield the power to analyse colossal data sets and make intelligent decisions in real time. This is quickly expanding the boundaries of what AI agents are responsible for within a campaign workflow, with tasks such as bid optimi​sation, budget allocation and even content creation now managed by AI at a speed and accuracy humans cannot compete with​. 

How ​will these​ changes​ affect talent? How ​will these​ changes impact the agency offering? How are brands adapting to these changes? 

It’s time to re-skill and re-think – has Performance Marketing changed for ever?

Moderator: Lucy Shelley Tech Editor, Campaign

Join us for a streamlined exploration of affiliate marketing technology. In this engaging fireside chat with Natasha Phillips, Global Head of Affiliates and Partnerships at The Body Shop, you will gain practical insights into pixel integration and different methods of doing it, learn why ensuring your tagging is really important, a discussion around cookies and how things are changing this year and an introduction to APIs in affiliate marketing.

Moderator: Robin Langford, Editor, Performance Marketing World

In this session, we'll unveil the three foundational pillars to mastering eCommerce paid media strategy:

Drawing from the theory of Byron Sharp's How Brands Grow and illustrating with examples from Red Bull, this session promises to be an illuminating and educational tour de force!

In this session, an industry thought leader to give you top tips and tricks on mastering AI for performance marketing.

Join us for an engaging session on how to achieve your performance marketing KPIs through new digital platforms beyond the walled gardens of traditional media. Explore key strategies and industry-leading solutions to drive incremental value for your brand. 

With billions of smartphones in the hands of consumers worldwide, apps offer a direct channel to engage, convert, and retain users like never before. 

Celebrated for transforming the Domino’s app into the 'Netflix of food', Nick will share insights on its meteoric rise, where a staggering 75.2% of online orders now stem from the app, boasting 7.9 million active users in the UK and Ireland.

In this session, we'll explore how businesses can leverage data to navigate blind spots, transform them into strategic opportunities and propel growth. Through engaging case studies from our esteemed clients, Marks & Spencer and Boots Hearingcare, we'll share real-world examples of how data can be utilised to turn chaos into clarity, and drive business effectiveness.

Traditional affiliates like cashback and voucher sites have an important role to play in the affiliate landscape, but to accelerate your pace of growth, businesses need to access the wider partnership economy. 

Hear directly from the brands themselves about how they use wider partnership types such as creators, customer referrals, B2B relationships, and more, alongside their traditional affiliate partners. 

From this session, you will learn some of the non-traditional partnership types, how to access and leverage these partnerships, and the tools that are critical in achieving this. 

Moderator: Sam Crocker, RVP of Sales, impact.com

As digital natives with immense purchasing power and distinct preferences, Gen Z is reshaping the eCommerce landscape. 

In this session, we'll unpack:

• Gen Z's unique online shopping behaviours and patterns
• Effective strategies to connect, convert, and create lasting loyalty with this discerning demographic
• How to leverage performance marketing to resonate with their values and aspirations

Moderator: Reem Makari, Reporter, Performance Marketing World

Creativity is the silent driver of success in performance marketing, yet its potential is often underestimated and underutilised. Join us on a journey to unlock its hidden power and elevate your marketing strategies.

• More than half of media budgets are wasted on sub-par quality creatives - how can brands avoid this?
• Learn how technology and automation can help you boost creativity and performance.
• Maximise revenue growth by extending your branding across the marketing funnel.

The eCommerce landscape has undergone a remarkable transformation in recent years, making it easier than ever for UK-based retailers to grow into international markets. As the digital world knows no borders, the benefits of multi-market expansion are ripe for the picking. But with great opportunity comes great risk. 

Having guided a number of high-profile retail clients into new markets, the Brave Bison Performance team share their GROW framework to help you get it right. 

We’ll cover:

• The opportunities and challenges of launching into new markets.
• An actionable and comprehensive process for developing your own multi-market expansion strategy.
• Success stories from brands who’ve reaped the rewards of this approach.

The most successful brands have their customers at the heart of what they do – identifying, understanding and serving those customers being a cornerstone of success. But all-to-often marketers can be swayed by their own experiences and perceptions of the world, making decisions based on their understanding rather than understanding their audiences.

In an increasingly connected and fast-evolving digital world, it’s more important than ever to get to know your customers (past, present and future). In this talk, Tim will question how any marketer can hope to understand the future of their business without this insight, let alone plan for a future that is powered by AI and experienced through immersive environments.